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Archive for the ‘Business’ Category
Bobble Heads – The Importance of Trade Shows and Corporate Events
March 10th, 2010 
admin We all know how great bobble heads are. They are very popular no matter how you use them. With more and more manufacturers offering personalized ones, they are now being used by more and more people. They are used by companies, businessmen, politicians, teams and a lot more.
Any manufacturer will tell you that distribution is [...]
Posted in Business 
Tags: Business Trade, Expos, Fans, Lot, Politician, Prospective Customers 
2 Comments »Have a Day Off, For Someone Else
February 11th, 2010 admin We close the office on the first Wednesday of each July and we go and have a great time. We head over to Battersea Park and spend the day in the sunshine, laughing and having a brilliant time with a huge group of people who are there too. Our clients pay us to do it [...]
Posted in Business Tags: Great Time, Musicians, Policeman, Queue, Volunteers, Year Planner 1 Comment »Marketing Jobs in Saudi Arabia
November 3rd, 2009 admin Saudi Arabia is on of the most preferred career destination for expatriates from across the globe. It is the largest country of Middle East and a birthplace of religion of Islam. Also, Saudi Arabia is one of the largest contributors to development aid, both in terms of volume of aid and ratio of aid volume [...]
Posted in Business Tags: Business Development, Diversification, Expatriates, Gdp, Industrialization, Islamic Countries No Comments »Most Used Direct Marketing Metrics
April 5th, 2009 admin The general rule for any marketing program is that it must generate leads and eventually sales. And businesses engaged in direct selling will utilize direct marketing metrics, which are practically the same metrics used by other businesses, to measure the effectiveness of their marketing activities. They will have cost per head, lifetime value, average, and [...]
Posted in Business Tags: Confusion, Conversion Ratio, Creativity, Marketing Program, Ratios, Response Rate 1 Comment »Direct Mail Marketing With Postcards: The Headline Factor
January 3rd, 2009 admin If you’re spending money on a direct mail / postcard marketing campaign, but you’re not spending time developing headlines — you’re wasting time and money.Why is the headline so important to a direct mail marketing postcard? We’ll get to that in a moment. First, let’s demystify the headline by breaking it down to its purest [...]
Posted in Business Tags: Array, Demystify, Financial Incentive, Marketing Campaign, Postcard Marketing, Word Headline 1 Comment »Internal Communications – The Marketer’s Friend
December 20th, 2008 admin Mention marketing and a number of ‘traditional’ topics will spring to mind – mailshots, websites, press and so on. All of these are fine but, usually focused on reaching the outside world, they can often leave out one terrific opportunity – using internal communications to enhance the more mainstream activity instead of viewing it as [...]
Posted in Business Tags: Ad Campaign, Internal Promotion, Marketer, Merger, Vetting Process, Workforce 1 Comment »Holistic Practitioners, Do You Know Your Marketing Message?
November 24th, 2008 admin One of the biggest challenges for Holistic Practitioners is answering the question, “So, what do you do?”Practitioners tell me they feel nervous with this question. They tell me they feel uncertain of how to answer.I tell these Practitioners, there is a clear way to find out if they are ‘getting’ what you do. I ask [...]
Posted in Business Tags: Business Card, Challenges, Confused Mind, Herbal Medicines, Holistic Practitioners, Listener No Comments »Lawyers and Naked Women
November 12th, 2008 admin A couple of months ago, I was invited to speak at the Arizona State Bar for a of continuing education event. This most respected speaking engagement was the result of a referral from Chip Lambert of Network2networth.com – a profound speaker and business man with a surly sarcastic edge that qualifies him to be a [...]
Head-On: Apply Directly to the Forehead
August 6th, 2008 admin I’ll spare you the three-peat, but you know you’ve heard that commercial. You may try not to hear it, but it still gets stuck in your mind. Could there be a more annoying marketing campaign?Well, it seems to be working. The Head On people have gotten a large part of the nation to know and [...]
Posted in Business Tags: Curiosity, Print Advertising, Quality Approach, Tubes, Tv Spots, Valuable Tools 1 Comment »
